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Learn SAP S/4HANA CRM (Customer Relationship Management)
Essential Tools for Delivering Superior Customer Service and Sales for Professionals

Provides a comprehensive guide to mastering SAP S/4HANA CRM, covering everything from sales and marketing automation to customer service and partner relationship management. Ideal for professionals and businesses looking to enhance customer engagement, streamline operations, and drive growth, this book offers practical insights and best practices to help you maximize the power of SAP S/4HANA CRM. Get it now on InfoWave MRV!

Table of Content
This structure provides a comprehensive guide to SAP S/4HANA Customer Relationship Management, targeting professionals who want to improve their customer service and sales operations.
Chapter 1: Introduction to SAP S/4HANA Customer Relationship Management
Overview of CRM, its role in business, and how SAP S/4HANA CRM integrates with other SAP modules.
Chapter 2: Getting Started with SAP S/4HANA CRM
Introduction to the SAP S/4HANA CRM interface, navigation, and essential tools for beginners.
Chapter 3: Customer Master Data Management
Understanding customer data models, master data maintenance, and data integration in SAP CRM
Chapter 4: Managing Leads and Opportunities
Exploring the lead-to-opportunity lifecycle, tracking sales prospects, and managing pipelines
Chapter 5: Sales Force Automation in SAP S/4HANA CRM
Automation of sales processes, activity management, and sales territory management.
Chapter 6: Customer Service Management
Tools and techniques for managing customer service operations, including ticketing and issue resolution.
Chapter 7: Sales Orders and Contracts
Handling sales orders, contracts, and service agreements efficiently using SAP S/4HANA CRM
Chapter 8: Campaign Management and Marketing Automation
Executing marketing campaigns, automating marketing tasks, and managing customer outreach strategies
Chapter 9: Configuring Sales and Distribution Integration
Integrating SAP CRM with the Sales and Distribution (SD) module for seamless sales processes
Chapter 10: Product and Service Catalog Management
Creating and maintaining product and service catalogs within SAP CRM.
Chapter 11: Customer Segmentation and Targeting
Using segmentation tools to categorize customers for personalized marketing and sales strategies.
Chapter 12: Quotation and Order Management
Managing quotations, order confirmation, and tracking orders within the CRM system.
Chapter 13: Handling Customer Complaints and Feedback
Tools for logging, tracking, and resolving customer complaints and feedback efficiently
Chapter 14: Customer Interaction Center (CIC)
Managing multi-channel customer interactions through phone, email, and web portals
Chapter 15: Customer Insights and Analytics
Leveraging CRM analytics to gain insights into customer behavior, trends, and sales performance
Chapter 16: Mobile CRM Solutions
Exploring mobile solutions for sales and customer service professionals on the go
Chapter 17: Integrating CRM with Social Media
Understanding how social media platforms can be integrated into SAP S/4HANA CRM to enhance customer engagement.
Chapter 18: Partner Relationship Management (PRM)
Managing relationships with sales and service partners within SAP CRM
Chapter 19: Advanced Reporting and Dashboards
Creating and customizing reports, dashboards, and KPIs for customer and sales performance tracking.
Chapter 20: Best Practices for SAP S/4HANA CRM Implementation
Guidelines and best practices for successful SAP CRM deployment, including change management and user training
ASIN ‏ : ‎ B0DJSHXNVK
Publisher ‏ : ‎ Independently published
Publication date ‏ : ‎ 9 Oct. 2024
Language ‏ : ‎ English
Print length ‏ : ‎ 292 pages
ISBN-13 ‏ : ‎ 979-8342463416
Item weight ‏ : ‎ 821 g
Dimensions ‏ : ‎ 20.96 x 2.16 x 27.94 cm
Part of series ‏ : ‎ Learn SAP S/4HANA
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