Insights – COMPUTERYEAR

Revenue Growth

The power to unleash the future content within

Future profitable expansion required careful planning to understand the intricacies of its current customer base, and develop a more compelling value proposition. It then needed to identify lucrative new segments and create the strategy to exploit them.

Significant growth opportunities only existed for our client if it understood its competitive strengths, and embraced a segmentation approach to align its sales teams globally.

You wear activity tracking watches that link to an app that monitors your steps, your calories burned, your sleep patterns. You put samples of your self-collected blood through the post to get results on your phone to monitor your health and to find out your genetic predispositions for diseases. You track your fertility, HIIT classes, glasses of water consumed and running routes.

Now more than ever we have health data at our fingertips and can track and manage our health. Health used to be something akin to luck, something unpredictable and hard to pin down, but no more – we have the data! Organisational culture is currently seen by many as equally ineffable, unmanageable and unpredictable. However, like your health, it doesn’t have to be.

Many retailers think they are using AI when they are in fact using machine learning. Also, many executives are being put off by use of the term ‘AI’ and its implications. This may be increased by the lack of an industry-wide definition of the term AI. Daniel Hulme described two definitions:

“Simple” Machine Learning – getting machines to do things humans can do, but better. Also known as automation.
Goal-directive adaptive behaviour, which is genuine AI and is not yet happening at scale.

Conversion analysis

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