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FINALLY… AN EVERGREEN CONTENT MARKETING SYSTEM – from the bestselling author of Big Ideas… for Small Businesses and Routine Machine.
Content Marketing doesn’t work – at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).
EVERGREEN ASSETS WILL SHOW YOU:
How a cow’s arse got John on primetime BBC TV.Why the world’s worst website is still better than yours.How to make £125,000 from a 27p fridge magnet.Why you should abandon social media.How a spelling mistake increased sales by 48%The real reason that “no-one’s buying” from you.How to get the Queen of England to endorse you.That your customers are all busy, lazy, drunk, amnesiac idiotsWhat you ACTUALLY earn in an hour.How to sell more (by selling less).
JOHN LAMERTON is a self-styled lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, John now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, showing them how to design their business around their ideal lifestyle.
From the Publisher
Publisher : Big Idea Books
Publication date : 19 Nov. 2021
Language : English
Print length : 296 pages
ISBN-10 : 1915222001
ISBN-13 : 978-1915222008
Item weight : 560 g
Dimensions : 15.24 x 1.7 x 22.86 cm
Best Sellers Rank: 80,290 in Books (See Top 100 in Books) 75 in Small Business 163 in Sales & Marketing
Customer reviews: 4.7 4.7 out of 5 stars 136 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book practical and well-written, with one review noting it’s packed with great tips. Moreover, they consider it essential reading for business owners and appreciate how it gets the mind thinking creatively. Additionally, the book is easy to read and follow. However, the information content receives mixed reviews from customers.
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8 reviews for Evergreen Assets: The “Do The Work Once, Reap the Rewards Again and Again (and Again!)” Content Marketing Ecosystem
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Practical ideas for improving your business.
I have been on a bit of a binge of John’s books as I was needing a bit of motivation after a quiet period in my business at the start of the year. I have a lot of evergreen assets already but this book has made me think of them in a broader way and to make sure that I am using them to their best advantage. If your business is needing a bit of a boost I would definitely recommend any of John’s books as they are packed with really practical ideas.
Keep it simple silly! real honest advice from a real entrepreneur.
I have recently completed reading this book. I can honestly say that it brings the mechanics of running a business in its simpliest form. I gave this book a 5 star review because not only does it give you the 6 evergreen assets that all businesses need, it further explains how you can apply it to your business. John is completely honest about how he has applied these assets into his business. In additional to this, John has been so honest and open in this book to say that he doesn’t have all the answers to all your business needs. However, he knows the correct books and experts that he can recommend you to pick their brains. This is true honesty here, I find many entrepreneurs write books and they think that they know it all and won’t openly admit that they don’t. The 6 evergreen Assets together create an ecosystem that will transform your business from being an owner operator to a business owner. One more thing, I have been dying of laughter with John’s jokes throughout the book. This Book is far from boring, you will actually laugh while learning an important lesson. What more do you need. Thanks John, appreciate your efforts you have put into this book to share with all of us.
Overflowing with information
Another brilliant book from John Lamerton. I’ve written notes all the way through.I’m very grateful John did the work so I can just read the book to get the tips and strategies I need.Highly recommended if want to create a brilliant marketing strategy.
Want Your Business To Work For You? Without You Repeating everything you do Again & Again?
Having run my business for 20 years I know a bit about what i am doing. John however and the masterpiece that is this book, has opened my eyes to so many new possibilities and ways of going about things. Small, immediately actionable tasks, that are easy to do and have an impact straight away. Please read this book, if you have been in business 2 months or 20 years, there is huge value for you here. Thank you John, I am looking forward to moving onto John’s other 3 books Routine Machine, Big Ideas for Small Businesses, & his 2024 release The False Exit. That is once I have actioned every single gem in Evergreen Assets. This week I have mostly been….. having my eyes opened to amazing opportunities my business is missing out on, by reading this book.
Evergreen assets review
I found this a very helpful book with some great insights.
A book that lives up to its title as an Evergreen Asset to keep and refer back to
DISCLAIMER – This is not a completely unbiased review as I know John Lamerton, have read his previous books and am a member of his One Percent Club.This is the first of John Lamerton’s books that I have not given 5 stars to but the reasons are (a) I have had more 5 star reads than ever this year, because of all the other authors’ books that I have read as a result from recommendations from his other books and the club and so have got much more selective in the books that I give 5 stars to (b) this book is not quite as relevant to my business as his other books as content marketing isn’t as relevant to a business that works very closely with limited select clients as mine does rather than one that wants to “go viral” and have many happy subscribers.Having said that, marketing is like the great unknown to an accountant like me and this really reveals some very valuable information on how to do it right. And the basic overall premise to “Find out what your customers want, give them what they want and make damn sure that they’ve got what they want” can be applied to any business. Also the idea of building assets that create income that is not related to the hours that you work each day is extremely appealing!As with the other books, this one is written in a very open friendly style and feels almost like you are chatting to the author in the pub. It feels like nothing is being held back and that you are really being let in on some very valuable secrets. The book is set out in a very logical, easy to read, way with summaries of the main points of each chapter, a very concise summary of the whole book at the end and, in typical John Lamerton style, very easy to relate case studies and real world examples which make every idea easy to follow and understand and which often are also very amusing. That starts off straight away with an intriguing story about Slade’s “Merry Christmas Everybody” and continues throughout.It is a book to refer back to when you are ready to build the assets mentioned and I will be doing that, when I redesign our website, appear on a podcast or attempt to write an article or book. Maybe I could even aspire to get a mention in a future John Lamerton book as some of my fellow One Percenters have in this book! All are outside my comfort zone but this book and the others make them seem achievable by going one small step at a time.I highly recommend all three of John Lamerton’s books and his One Percent Club – they have been one of my highlights of 2021!
Putting it into practice really does work!
I’ve read both Big ideas and Routine Machine which I loved so it was a certainty that I would read this one too. I was not disappointed. There is some really practical advice that can very easily be put into place by following the framework. It doesn’t have to be done in the order of the book. I follow the framework for case studies and testimonials and now have over 80 quality (and meaningful) testimonials on google along with case studies. I’ve also started work on my email list and (as per in the book) got help from an expert rather than spending time trying to do it all myself!Great read and as said (plus I got the audio too!) – I’m already putting this stuff into practice and I’m definitely seeing the difference already. Thank you!
Didnt found what i was looking for
Google “evergreen product and services ideas”-you will learn exactly what i did from this book.