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Effective customer relationship management (CRM) is crucial for businesses, particularly in the digital era.
By tracking customer data and analyzing their behavior, businesses can tailor their marketing and sales efforts to better meet the needs of their customers.
In Digital CRM: Strategies and Emerging Trends. Building Customer Relationship in the Digital Era, Marco Bardicchia explores how to effectively manage interactions with customers and potential customers from initial contact to post-purchase follow-up.
This book is a valuable resource for anyone looking to improve their customer relationships and increase the chances of success for their business.
Key topics: Marketing CRM, Digital Marketing, Customer Relationship Management, CRM, Digital Trends.
ASIN : B0BQWB5V5S
Accessibility : Learn more
Publication date : 21 Dec. 2022
Edition : 4th
Language : English
File size : 204 KB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 99 pages
Page Flip : Enabled
Part of series : Books by Marco Bardicchia
Best Sellers Rank: 1,283,131 in Kindle Store (See Top 100 in Kindle Store) 3,576 in Marketing & Sales (Kindle Store) 8,316 in Sales & Marketing 14,599 in Business Development & Entrepreneurship (Books)
Customer reviews: 3.8 3.8 out of 5 stars 3 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
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Description
Specifications
Reviews 1
Description
Specifications
Reviews 1


Very short – introductory level
If Digital CRM is new to you, this book may help. If not, find something which takes you deeper. There is little implementation detail here, but more a very high level introduction to CRM concepts.