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Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader’s guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business―but it’s about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.
Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective.
Define your market segments, buyer personas, and voiceBuild an effective internal structure, and choose the right CRM solutionOptimize leads and conduct effective email marketingStreamline processes, automate where possible, and employ analytics
Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them―without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.
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Dummies makes intimidating topics easy to understand and helps you feel more confident in applying what you do know and discovering what you don’t. From finding a furry friend, contemplating a career change, bringing balance to your mind and body, mastering that new Mac, and everything in between, Dummies makes learning easy.
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Publisher : For Dummies
Publication date : 23 Jun. 2017
Edition : 1st
Language : English
Print length : 368 pages
ISBN-10 : 1119368979
ISBN-13 : 978-1119368977
Item weight : 1.05 kg
Dimensions : 18.8 x 2.54 x 23.37 cm
Best Sellers Rank: 373,365 in Books (See Top 100 in Books) 190 in Customer Services 1,058 in Small Business
Customer reviews: 4.3 4.3 out of 5 stars 102 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
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13 reviews for CRM For Dummies
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marketing manager who would like to streamline his/her responsibilities and improve profitability
Concise and well written, this book opened my eyes to the CRM possibilities that are available. A must for any sales manager, CEO, marketing manager who would like to streamline his/her responsibilities and improve profitability. Now I’ve just got to find the right CRM!
Five Stars
Good Joke Present for leaving colleague. Naturally you should be ashamed of yourself if you bought this straight.
Clear, concise information, lively layout, plenty of tips and pointers along the way
Usual, dependable Dummies outing and if you are used to the canon, you’ll know the drill. Clear, concise information, lively layout, plenty of tips and pointers along the way. An ideal starting point for those wanting to get up to speed with current CRM thought and developments, a good all rounder to keep at hand for those already involved in the field. Has a bit of an American slant to proceedings- also common with Dummies books- but not a problem in this area. Worth a look.
An essential handbook for essential customer relationships
An incredibly detailed and well thought out book on CRM. From setting up your business with CRM at the forefront, right through to implementation and analytics and improvement, Lars Helgeson takes the business owner through 325 pages of easy-to-understand, non-jargon to cover every aspect of CRM. Not everything will be applicable to every business, but the elements that are will be gold. Customer-driven businesses need to adapt and change almost constantly in the the digital age – this book is an essential handbook on building and maintaining those relationships. Recommended.
Too overall
Choosing a CRM system is fraught with issues. Best to check out the minimus pricing and how you get your data out if you want to switch elsewhere (at least one company will hold you to ransom). With GDPR there’s issues about what data you collect and how long you store it for with big penalties if someone successfully objects…generally the US are pretty lax, but storing clients’ kid’s names nd wife’s birthdays is a bit too far. This doesn’t really offer any strong guidanc.
Helpful if you are learning about CRMs
If like me you are learning about CRMs and know zero about them, then this is a great starting point. I run a small business that needed to set up a CRM and without paying for a specialist or worrying about the cost of getting an over complicated or useless system that makes the process even more difficult of dealing with leads.Having read through it, admittedly skim reading for the sections that I needed to know, I have finally chose a simple system with little cost that I can change to meet my requirements as the business changes. It helped me work out the best option for me at this time, and understand the big benefits of a good CRM that is right for my business and not over complicated and over expensive.
Superb learning support.
Effective customer relationship management is key to the success of any business and for years it has been a random thing which varied from company to company. The advent of a proper discipline and protocol is slowly revolutionising CRM both for the customers and for the staff. This super book from the For Dummies folks gives a wonderful in-depth walk through of everything CRM – from what it is, to how to implement the protocols – including the necessary software, which will make life so much easier for staff. It is very approachable and easy to read and understand and very comprehensive. As someone who has not working in business for many years I found it really easy to work through and very interesting and, even at my advanced age, I now feel as if I could walk into a workplace and totally understand their CRM protocols, whereas before I had no clue what CRM was!
Fantastic
Very well written and informative, plus incredibly helpful and effective. With no prior experience whatsoever of CRM, I was up and running in a few hours to a basic level, and soon got to grips with the rest of the book. I found it encouraging because it was so easy to follow, which kept me motivated and engaged.
I figured this book would be dated or about as good as any CRM book. After reading several others, I bought this one and it really surpassed my expectations by a considerable margin. We have already implemented a CRM but it did a great job of the planning, implementation, and ongoing evaluation of how it can evolve. I have a ton of highlights and bookmarks of things I am continuing to process about our implementation. I suggest it to anyone implementing a CRM who needs so thoughtful guidance.
Opino que el libro es recomendable si 1.) ya tienes un CRM y quieres mejorarlo o 2.) has trabajado previamente con un CRM y sabes lo que quieres y la información que quieres manejar. Sin embargo, creo que no es apto para un principiante especialmente sin conocimientos tecnicos. Quizas hay una oportunidad para alguien que quiere escribir un libro tipo “blueprint” que guía paso a paso, como diseñar o personalizar un CRM de cero.
muy bien
Si bien el libro está bien, está basado en el producto que vende el autor, no está mal pero los beneficios de un CRM son los mejores que tiene su producto (según el autor)
Very good overview of CRM’s function in business with general guidelines in how to ensure successful implementation. I am shopping for ERP and CRM now, with no prior experience. Reading this over 2 days really helped.