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CRM success doesn’t start with software. It starts with leadership. If you don’t design the right processes and assign the right ownership, adoption will stall, and so will your ROI. This book introduces the role of the CEO for CRM: a dedicated leader who ensures CRM becomes a tool your team actually uses and benefits from. Whether you’re just starting or rescuing a rollout, let this book be your roadmap.
In this book, we’re going to talk about the importance of the role of CEO for CRM and who is ideal for the role. We’re also going to go through the CRM journey — the process the CEO for CRM should oversee. Your homework will be to answer the questions posed at the end of each chapter and take notes on how you will apply the advice.
Brian Gardner intended this to be an easy read to get you thinking about your CRM journey. You’ll come away with a roadmap you can follow to get ROI from CRM, no matter what part of the CRM journey you’re in (or how many times you have taken it!).
ASIN ‏ : ‎ B0F6LJ2Y9D
Publisher ‏ : ‎ Independently published
Publication date ‏ : ‎ 24 April 2025
Language ‏ : ‎ English
Print length ‏ : ‎ 117 pages
ISBN-13 ‏ : ‎ 979-8280354081
Item weight ‏ : ‎ 231 g
Dimensions ‏ : ‎ 15.24 x 0.69 x 22.86 cm
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