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The Move Methodology is an innovative four-step approach to CRM.
Complete with practical frameworks and templates it has been designed to align your CRM strategy, operations and technology.
Equipping teams with a common language, The Move Methodology bridges the gap between the business teams working with CRM and the technical teams responsible for maintaining CRM technology.
This is the Missing Manual for CRM
ASIN : B0F47HPHYN
Publisher : InHouse Publishing
Accessibility : Learn more
Publication date : 1 May 2025
Language : English
File size : 12.1 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 172 pages
ISBN-13 : 978-1923277878
Page Flip : Enabled
Best Sellers Rank: 965,702 in Kindle Store (See Top 100 in Kindle Store) 288 in Office Software 899 in Microsoft Windows Applications 2,701 in Business & Home Software
Customer reviews: 5.0 5.0 out of 5 stars 5 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
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3 reviews for The MOVE Methodology: The Missing Manual for CRM
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Brilliant book
Brilliant book, brilliantly written. As a marketing professional, I found some great insights and food for thought. Well recommended!
I just finished reading The MOVE Methodology and wish I had this years ago. It cuts through the noise and gets to the heart of what makes CRM succeed (or fail). What I loved most is how practical and clear it is, from people who clearly know what it’s like to be in the trenches. The MOVE framework is simple but powerful, and the real-world examples made it easy to see how to apply it to my own organisation.If you work in marketing, CRM, customer experience, or anywhere near customer data – read this.
Very useful!